None of the three stages of the circular economy – reduce, reuse and recycle – are perfect. But if we want to make reuse more effective, we have to focus more on how we collect it and why people would agree to give their equipment a second life.
There’s been a lot of noise around the increase in carbon tax in the latest budget here in Ireland. Understandably so, perhaps, when you consider that carbon taxes disproportionately affect the people who use CO2 emitting devices rather than those who make them. In other words, the user pays not the producer.
In January, Microsoft made a bold pledge to become carbon negative by 2030. It set a target of 2050 to “remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975.” But while removing the carbon directly emitted or through electrical consumption by Microsoft sounds impressive, it doesn’t truly reflect the carbon emissions which Microsoft has enabled through the use of its technology.
© All rights reserved